Cookies Policy

What is a cookie?

A cookie is a small file that is sent to your computer or mobile phone which contains information that allows us to recognise that you have used our website before.  A cookie typically contains:

  • The name of the server the cookie was sent from
  • The lifetime of the cookie
  • A unique identifier (usually a number)

Our website server sends the cookie and uses this number to recognise you when you return to a site or browse from page to page. Only the server that sends a cookie can read it, and therefore use, that cookie.  This file is stored on your computer’s (or phone’s) hard drive.  All websites can send a cookie to your browser if your browser settings allow it.  Many websites do this to track on-line traffic flow.

Cookies can be categorised from their life span:

  • Session or temporary cookies:  these cookies expire when you close your browser or when the session times out
  • Persistent or permanent cookies:  these are usually stored on your hard disk and survive across multiple sessions but have a longer expiration date

When you visit an NSPCC website, the pages that you see, together with a cookie are downloaded to your device.  This is a common practice on websites, because it allows website publishers to find out (amongst other things) whether the website has been visited before.

How does the NSPCC use Cookies?

Use of Google Analytics 

The NSPCC uses Google Analytics to analyse the use of its websites for example to help us track how many unique visitors we have to our websites and how often you may visit. We track your visit to the different pages including the sequence of the pages you view and the time spent on each page. 

Google Analytics generates statistical and other information about website use by means of cookies, which are stored on your computer. The information generated relating to our website is used to create reports about the use of the website. Google will store and use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

Google's privacy policy is available at: and information about Google Analytics is available at:

It is possible to opt out of being tracked by Google Analytics across all websites you visit at:

We may also track the website pages you may have visited immediately prior to ours to measure the effectiveness of NSPCC advertising on other websites.

If you visit our website to electronically report concerns about the safety and well-being of a child, we do track the I.P. address of the computer that is used and will share this with statutory bodies where necessary if a child is believed to be at risk of harm.

We do not use persistent cookies although when you make an on-line donation to us the cookie used may last longer than just your visit to our website.

Use of Adobe Flash Cookies (if applicable)

The NSPCC may use Adobe Flash Player to deliver some of its services on the tribute website. To improve user experience, Local Shared Objects - or Flash Cookies as they are commonly known – may be used to provide features such as auto-resume and for saving your preferences. Flash Cookies are stored on your pc much the same as cookies are, however it is not possible to manage them at browser level in the same way.

How to Disable Flash Cookies

The Adobe website provides comprehensive information on how to delete or disable Flash cookies either for a specific domain or for all websites - see for details. Please be aware that restricting the use of Flash Cookies may affect the features available to you for Flash based applications.

Our cookies

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More information

Google analytics


We use this to understand how the site is being used in order to improve the user experience.

User data is all anonymous.

Find out more about Google's position on privacy with regard to its analytics service


Use of 3rd party Cookies  

Our web site contains links to other web sites. Please be aware that the NPSCC cannot be held responsible for the privacy practices of other web sites. We encourage all visitors to be aware and read the privacy statements of each and every web site that collects personally identifiable information.

We use third parties to serve adverts on our behalf across the Internet. They may also collect anonymous information about your visits to our web site. This is primarily accomplished through the use of a technology device, commonly referred to as a web beacon or an action tag, which we place on various web pages within our web site or in an HTML e-mail that allows the third party to collect anonymous information. The third party may use information about your visits to this and other web sites in order to provide adverts about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by the third party

When you visit NSPCC websites you may also notice some cookies that are not related to the NSPCC or our contractors.  When you visit a website with content embedded from, for example YouTube, you may receive cookies from these websites.  The NSPCC does not control the dissemination of these cookies.

How to control or delete Cookies

If you do not want cookies to be stored on your PC it is possible to disable this function within your browser without affecting your navigation around the site.

In Internet Explorer, click on Tools, click on Settings, click on the Privacy tab and then use the slider bar to choose the level of privacy you want.

In Firefox, click on Tools, click on Options, click on Privacy, click on the Cookies tab and choose your level of privacy.

For other browsers, click here to visit

However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.  Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our site.

Except for essential cookies, all cookies will expire after 30 days.