Privacy Policy

What is this policy for?

The NSPCC is committed to protecting your personal information. This page (together with our terms of use for this site and our Cookies Policy along with our Tribute Website House Rules) set out the basis on which we will process any personal information we collect from you or that you provide to us.

Any questions regarding this site and this privacy policy should be sent to the Data Protection Manager at NSPCC National Centre, Weston House, 42 Curtain Road, London EC2A 3NH or by email to

Who are the NSPCC? 

We are the National Society for the Prevention of Cruelty to Children (NSPCC). We are the UK's leading charity specialising in child protection and the prevention of cruelty to children.

We have been protecting children from abuse for over 130 years.

We are the only children's charity in the UK with statutory powers enabling it to act to safeguard children at risk.

Our registered charity numbers are 216401 in England and Wales and SC037717 in Scotland.

The NSPCC Trading Company Ltd. (registered Company in England & Wales no. 890446) is a wholly owned subsidiary or ours which trades on our behalf. Within the context of this Privacy Policy “NSPCC” and “We” mean both the National Society for the Prevention of Cruelty to Children and the NSPCC Trading Company Ltd.

The types of information we collect

When you donate money to us or access our information or request services or products from us, we may collect and process personal information about you. Depending on your activity, this personal information may include your financial details, name, email address, postal address, telephone or mobile number or date of birth.

We may also ask you for information when you report a problem with our site.

If you contact us, we may keep a record of that correspondence.

We may ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

We may also collect details of your visits to our site, including but not limited to traffic data, location data, weblogs, and other communication data and the resources that you access.

By submitting this personal information you enable us to provide you with the information, services or products you select. On occasion we may improve the quality and accuracy of your telephone contact details by checking against external data lists. We may also use other external sources for supporter analysis and data quality purposes so that our communication with you is as relevant as possible. We will only use data collected in this manner for purposes to which you have consented.

Before contacting some very specific individuals to ask if they would like to engage with us and support our work to protect children, we may do some research to understand how likely it is that they will be interested. We typically look at information published in the media but we may also obtain information from specialist companies that collate and analyse information from public registers alongside statistical social economic data. These companies currently include: Directory of Social Change (Trustfunding, Companygiving, and Governmentfunding databases), Dun & Bradstreet Limited (One Source), Factiva Limited (Factiva), Management Diagnostics Limited (Boardex).

If our research shows that a person is unlikely to be interested, we will not contact them and we won't keep the research information. If we do contact you based on our research, we will inform you about the information we hold and agree with you how we can use it in the context of your potential support for the NSPCC.

To help us create a more effective site that reflects users’ needs, we may also use cookie files to collect and record information about how our site is used and collect your IP address (a number that identifies a specific computer or other internet device) for system administration and to report aggregated information. Cookie files and IP addresses will not identify you as an individual. For more information on cookie files and IP addresses read our Cookies Policy. By continuing to use our site, you agree to our use of cookies.

How we may use your personal information

  1. to provide you with information, services or products you have requested or which we feel may interest you where you have consented to being contacted;
  2. to allow you to participate in interactive features on our site, when you choose to do so, for example, we may help you complete forms by inserting your contact details for you to edit;
  3. to analyse and improve the services offered on our sites by providing you with the most user-friendly navigation experience we can for your computer or other internet device; and
  4. with IP addresses, to identify your approximate location, block disruptive use or to establish the number of visits to the site from different countries.
  5. to process personal information for the purposes of customer analysis and direct marketing to help us with our activities and to provide you with the most relevant information.

If you do not want us to use your data for direct marketing purposes please tick the relevant box situated on the form on which we collect your data or contact us by emailing or calling our Supporter Care team on 020 7825 2505

We review our retention periods for personal information on a regular basis.

We are legally required to hold some personal information to fulfil statutory obligations, for example the collection of Gift Aid or to support certain financial transactions. We will hold information about your details so that we can respect your preferences for being contacted by us.

How we will contact you

The NSPCC may use the details that have been provided on the Tribute Website to contact you about your tribute/event fund or donation for administrative purposes. The NSPCC would also like to keep you informed about how you are helping to keep children safe and how you can support the fight for every childhood.  On the Tribute Website there is a section entitled ‘Keeping in touch’ which allows you to indicate how we can contact you about the NSPCC’s work. 

If we contact you by phone or letter, we will not contact you again if you ask us not to. You can contact us to change your contact preferences by emailing our Supporter Care team on or calling 020 7825 2505.

We will never contact you to send you information about how you can support the NSPCC by email or text unless you have given us your prior permission.

How we handle your information and other organisations

The NSPCC will not rent or sell your personal information to other organisations for use by them in their own direct marketing activities.

However, where you have given us permission to contact you, we may use external service providers to do this on our behalf. An external service provider may, for example, include a fundraising agency calling on our behalf. We may ask external service providers to carry out tracking and analysis on our behalf as described in the cookies policy.

Where we use an external service provider to act on our behalf, we will disclose only the personal information necessary to deliver the service and will have a contract in place that requires the provider to comply with NSPCC data protection and information security requirements.

We may disclose your personal information to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or in order to enforce or apply our terms of use for this website or other agreements; or to protect the rights, property or safety of the NSPCC, our donors or others. This includes exchanging information with other companies and organisations for the purposes of fraud detection and protection.

How we handle direct debit or credit card information

To ensure the maximum level of security is applied to your financial information, any webpage that we request Direct Debit, Credit Card or other financial information on will be in a secure area of the site. All transmissions over the internet to and from that secure area will be encrypted using SSL (Secure Sockets Layer).

Credit card and bank detail information will not be retained on our web servers but will instead be transferred to a secure database (for the purpose of collecting and recording payments).

To protect yourself when sending us sensitive information, please ensure that you use devices running supported operating systems that are regularly patched, and incorporate some form of malware protection. Only connect your devices to networks that you trust.

Securing your passwords

Where we have given you (or where you have chosen) a password which enables you to access certain parts our site, you are responsible for keeping the password confidential. You agree not to share that password with anyone else.

Following links to third-party websites

This website may include links to other sites, not owned or managed by the NSPCC. Whilst we try our best to only link to reputable websites we cannot be held responsible for the privacy of data collected by sites not managed by the NSPCC, nor can we accept responsibility or liability for those policies. For this reason you should consult the privacy policy on any external website you link to before you submit any data to those websites.

Posting or sending inappropriate content

If you post or send any content that we believe to be inappropriate or content in breach of any laws, such as defamatory content, we may use your personal information to inform relevant third parties such as your internet provider or law enforcement agencies.

Posting or sending content that you do not own

We have the right to disclose your identity to any third party claiming to own any content that you posted.

Where we store your information

The NSPCC may for financial or technical reasons from time to time need to use the services of an Internet Services Provider located outside of the European Economic Area.

However, NSPCC shall ensure that your personal information will be held by those Internet Service Providers in compliance with European data protection regulations. By submitting your personal information, you agree to this transfer, storing or processing at a location outside the European Economic Area.  We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

In cases when we use external websites provided by other organisations such as Twitter or Facebook, then we would ask you to consult their privacy policies.

How to access your personal information

You have a right to know whether or not the NSPCC holds any information about you (personal data) and a right to be provided with your information within 40 days in accordance with the Data Protection Act.

You can request your personal information by email to or by writing to:
Data Protection Officer
Weston House
42 Curtain Rd

We do not make a charge for this. It'll help us to find your information if you can tell us something about the nature of your contact with us.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

You can also find out more about what to expect if someone has made a report about you and how you can access your information on our report about you page. 

Read our guide to accessing your personal information (PDF, 303KB)

Updates or changes to the privacy policy

We reserve the right to make changes to this Privacy Policy. Each time you visit this site you should check this Privacy Policy to check that no changes have been made to any sections that are important to you.  Where appropriate, any changes will be notified to you by email.

Childline- for under 18s seeking advice, information and games – 0800 1111

If you are under 18 and want to talk to someone about a problem or something worrying you, obtain advice or play games you can contact Childline on 0800 1111 or you can email or message board Childline at All information sent to the Childline website will be handled on the following similar privacy terms

Helpline – for adults with Child Protection concerns – 0808 800 5000

All concerns regarding a child's safety should be immediately passed to the NSPCC Helpline by phoning 0808 800 5000, emailing For more information visit